2018 PUBLISHING PROFESSIONALS NETWORK CONFERENCE

  • Home
    • Welcome
    • 2018 Sponsors
  • Schedule
    • Plenary Session: Changing Horses Mid-Career: How Moving to Different Roles in Publishing Can Revitalize Your Career
    • Reviewers' View of Trade: What Do Book Reviewers Look For?
    • The Wider Dimensions of Identity
    • Keeping Up with New Developments in E-Learning
    • Managing Creatives: How to Nurture and Channel the Creative Energies of Authors, Artists, Designers, and Other Talents
    • Level Up: Financial Planning for Freelancers, Small Business Owners, and Side Hustlers
    • Online Sales: Yesterday, Today, and Tomorrow
    • Roundtables
    • Big Data, Little Data: Using Data Analytics to Inform Acquisitions and Publishing Strategy
    • Creative and Inexpensive Web Design
    • Trends in Brick-and-Mortar Retail
  • Speakers
  • Registration Form
  • Plan Your Visit
    • Find Your Session—Building Map
  • Scholarships
  • About PPN
    • Join PPN
  • Home
    • Welcome
    • 2018 Sponsors
  • Schedule
    • Plenary Session: Changing Horses Mid-Career: How Moving to Different Roles in Publishing Can Revitalize Your Career
    • Reviewers' View of Trade: What Do Book Reviewers Look For?
    • The Wider Dimensions of Identity
    • Keeping Up with New Developments in E-Learning
    • Managing Creatives: How to Nurture and Channel the Creative Energies of Authors, Artists, Designers, and Other Talents
    • Level Up: Financial Planning for Freelancers, Small Business Owners, and Side Hustlers
    • Online Sales: Yesterday, Today, and Tomorrow
    • Roundtables
    • Big Data, Little Data: Using Data Analytics to Inform Acquisitions and Publishing Strategy
    • Creative and Inexpensive Web Design
    • Trends in Brick-and-Mortar Retail
  • Speakers
  • Registration Form
  • Plan Your Visit
    • Find Your Session—Building Map
  • Scholarships
  • About PPN
    • Join PPN

3:00–4:00  Big Data, Little Data

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Windy Dorresteyn

Ten Speed Press

As director of marketing strategy at Ten Speed Press, Windy Dorresteyn plays a leadership role in strategy development and execution, as well as product creation, positioning, and title marketing. Windy began her career at Ten Speed Press, where she worked in the editorial and production departments from 1999 until 2004. She subsequently became a well-regarded retail merchandiser, acquiring a decade of experience at high-profile brands such as Old Navy, Walmart.com, and Williams-Sonoma, where she spent four years as the book buyer and codeveloped a highly successful private-label publishing program. Windy is a graduate of UC Berkeley, where she studied English and art history.

© 2018 Publishing Professionals Network