11:30–12:30 / Hawthorn
Ayako Azakawa Associate Creative Director, Sephora
Kari Dahlgren Head of Publications, San Francisco Museum of Modern Art
Cynthia DiTiberio Freelance Ghostwriter
Publishing would not exist without the authors, photographers, and designers who make up our talent pool, but aligning creative vision with market needs can often take finesse. In this hour, we will discuss how to master the art of communicating with both sides, encouraging and directing creative talent, and avoiding the pitfalls that can stall or derail projects.