2018 PUBLISHING PROFESSIONALS NETWORK CONFERENCE

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    • Plenary Session: Changing Horses Mid-Career: How Moving to Different Roles in Publishing Can Revitalize Your Career
    • Reviewers' View of Trade: What Do Book Reviewers Look For?
    • The Wider Dimensions of Identity
    • Keeping Up with New Developments in E-Learning
    • Managing Creatives: How to Nurture and Channel the Creative Energies of Authors, Artists, Designers, and Other Talents
    • Level Up: Financial Planning for Freelancers, Small Business Owners, and Side Hustlers
    • Online Sales: Yesterday, Today, and Tomorrow
    • Roundtables
    • Big Data, Little Data: Using Data Analytics to Inform Acquisitions and Publishing Strategy
    • Creative and Inexpensive Web Design
    • Trends in Brick-and-Mortar Retail
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  • Home
    • Welcome
    • 2018 Sponsors
  • Schedule
    • Plenary Session: Changing Horses Mid-Career: How Moving to Different Roles in Publishing Can Revitalize Your Career
    • Reviewers' View of Trade: What Do Book Reviewers Look For?
    • The Wider Dimensions of Identity
    • Keeping Up with New Developments in E-Learning
    • Managing Creatives: How to Nurture and Channel the Creative Energies of Authors, Artists, Designers, and Other Talents
    • Level Up: Financial Planning for Freelancers, Small Business Owners, and Side Hustlers
    • Online Sales: Yesterday, Today, and Tomorrow
    • Roundtables
    • Big Data, Little Data: Using Data Analytics to Inform Acquisitions and Publishing Strategy
    • Creative and Inexpensive Web Design
    • Trends in Brick-and-Mortar Retail
  • Speakers
  • Registration Form
  • Plan Your Visit
    • Find Your Session—Building Map
  • Scholarships
  • About PPN
    • Join PPN

Managing Creatives
​How to Nurture and Channel the Creative Energies of
​Authors, Artists, ​Designers, and Other Talents

11:30–12:30​  /  Hawthorn

Ayako Azakawa  Associate Creative Director, Sephora
Kari Dahlgren  Head of Publications, San Francisco Museum of Modern Art 
Cynthia DiTiberio  Freelance Ghostwriter 

Publishing would not exist without the authors, photographers, and designers who make up our talent pool, but aligning creative vision with market needs can often take finesse. In this hour, we will discuss how to master the art of communicating with both sides, encouraging and directing creative talent, and avoiding the pitfalls that can stall or derail projects.
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