10:15–11:15  The Wider Dimensions of Identity 

Jennifer Sonderby

Sonderby Design

Jennifer Sonderby, founder and creative director of the San Francisco design studio Sonderby Design, specializes in design strategy and branding for art and cultural organizations. She is a designer who loves to tell stories. When she is not contemplating new identities, she is writing and designing her own futuristic novels.
 
In her former role as design director for the San Francisco Museum of Modern Art, Jennifer led the museum’s in-house design studio to strategize, design and successfully launch an award-winning visual brand in support of the institution’s recent expansion project. Her work is included in the San Francisco Museum of Modern Art’s permanent collection and is recognized in publications and professional organizations worldwide.

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