BookShop West Portal
Anna Bullard opened BookShop West Portal in 2006 with her husband, Neal Sofman. Neal was the founder of A Clean Well-Lighted Place for Books, a trio of beloved bookstores that thrived in the Bay Area for nearly thirty years. BookShop West Portal updates the business model for which Neal's stores were famous, serving as an activity center for book lovers complete with author readings, classes, and other events. Anna collaborates closely with Neal on the store's inventory and marketing strategies, bringing to bear her years of experience as a sales and marketing director for the University of Chicago Press and the University of California Press. Her current day job as senior director of content strategy at ProQuest provides a broad perspective on content delivery that both informs and serves as counterpoint to the friendly, personal, tactile approach of BookShop West Portal.